Transforming Mediacorp's meLISTEN app with our product development team
We partnered with Mediacorp to revolutionize the meLISTEN app, enhancing user experience through agile product development. By reimagining architecture, refining design elements, and seamlessly integrating dark mode, we empowered Mediacorp to deliver a cutting-edge digital audio platform tailored to modern user expectations.
Scope of work
Mediacorp entrusted us with the ambitious task of revitalizing the meLISTEN app to meet modern user expectations, all while preserving its brand essence.
Redesign the backend infrastructure to ensure scalability and reliability, accommodating increased user traffic and future growth.
Focus on intuitive navigation, responsive design elements, and interactive features to improve user interaction and satisfaction.
Integrate dark mode seamlessly into the app's interface, ensuring it aligns perfectly with modern design trends and user preferences.
Tech stack
This selection of cutting-edge tools and platforms enabled us to enhance scalability, improve user engagement, and integrate modern features seamlessly.
Mediacorp is Singapore's leading media company, encompassing television, radio, digital, print, and out-of-home platforms. With a rich history spanning decades, Mediacorp plays a pivotal role in shaping Singapore's media landscape and connecting with audiences across diverse demographics.
Project challenges
Transforming the meLISTEN app involved overcoming challenges with legacy architecture, necessitating redesign for scalability and performance. Balancing new features like dark mode with user experience, and meeting aggressive timelines while ensuring quality, demanded rigorous project management and agile methodologies, ultimately leading to a successful app transformation.
The process
The transformation of the meLISTEN app involved a systematic approach designed to address Mediacorp's objectives and overcome project challenges.
Our solution
We revitalized the meLISTEN app centered around strategic enhancements in architecture, design, and feature integration to align with Mediacorp's vision and user expectations.
Redesigned the app’s architecture, ensuring scalability and performance enhancements. This included optimizing backend infrastructure to support increased user traffic and effective future updates effectively.
Enhanced the user interface and prioritized usability and engagement. For this, we conducted user-centric design iterations to refine navigation and visual elements, resulting in a more visually appealing app experience.
Integrated the dark mode seamlessly into the app’s interface, aligning perfectly with user preferences for enhanced readability in low-light environments without compromising the app’s aesthetics or usability.
Leveraged our product development team, from ideation through to deployment, facilitating iterative improvements and responsive adjustments to consistently meet project timelines, while maintaining high-quality standards.
Final results
The transformation of the meLISTEN app resulted in significant improvements, including a 30% increase in concurrent user capacity reflecting enhanced scalability, engagement, and user satisfaction.
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