Promoting an app isn’t easy as there’s already tough competition in the market. People are investing millions just to see their apps appearing in the top rankings. For this, they’re hiring app marketing experts, launching big campaigns, and coming up with unique marketing strategies.
Not everyone can afford to do that. There are some among us who sacrifice their life-long earnings to turn their idea into an app. How will they promote it?
Worry not, there are some app marketing tactics that our app development experts in Oman are implementing since years and have brought us good results. App marketers can check them out and follow them to promote your app.
These App Marketing Tactics will Bring You the Best Results
1. Hiring Trusted Reviewers for Reviewing the App
As mentioned in the article we covered a few weeks back, App reviews are something that you can’t choose to ignore, no matter how critical the situation is. These reviews not only make you aware of the needs and wants of users but also prove your credibility.
However, for this, just having your friends post good reviews and giving 5-stars isn’t going to help. You will need to have it reviewed by a reviewer whom people can trust. Only then they will download it. So, don’t hesitate to approach trusted app review websites. They may even suggest you how you can make your app better.
2. Creating Valuable Links
Link-building is an important app marketing factor that can magically boost your app reach if implemented properly. Most people try to promote their app on each platform hoping for good traffic, which is not a good strategy. There’s no use of building links on a platform where users are not of your niche because there are minimal chances that they will download your app. Instead, you’ll only be wasting your resources.
What you need is to create valuable links that can help your app reach the target audience. Only then your purpose will be solved.
3. Using Shoulder-niche Keywords with App Keywords
App keywords play a crucial role in boosting your app’s ranking on the play store and the app store. That’s why it’s always recommended to use them in the app description. Doing so will benefit you a lot.
Although, there’s yet another thing you shouldn’t forget, i.e. shoulder niche keywords. These are special keywords that help the user know your app better. Using them will offer advantage in boosting your app’s play store and app store rankings.
These app marketing tactics always work for us. You can also try them and achieve desired results.
