Smartphones have become an indispensable part of our lives. So much so that we spend an average of 4.5 hours on our phones tapping, swiping, and clicking 2,617 times a day.
Today almost everyone owns a mobile phone and the market is growing expeditiously. It’s a no-brainer why mobile apps are the most powerful way to engage and interact with your target audience.
That’s why, many large and small businesses have a dedicated mobile app to take their business to another level. Believe me, these businesses are much ahead in the marketing game as compared to their competitors.
Still not convinced? Below are 9 reasons why you should consider investing in a mobile app for your business:
#1. Greater visibility to customers
As per recent statistics, the average American spends about 2 hours on their smartphones. If users have your mobile app installed on their smartphones, there is an increased likelihood of better engagement.
Companies use many methods to increase the number of app installations such as offering lucrative bonuses and heavy discounts. No matter where your customers live, it’s one of the best ways to become visible to them.
#2. Builds brand recognition
Your mobile app plays a pivotal role in building your brand presence. While building your app, make sure it includes all the features your customers love. Keep in mind that existing customers are the biggest brand ambassadors for your business.
Remember that a wonderfully designed app will automatically attract people and grow your business. You can give it a stylish, interactive, informative vibe depending on the nature of the business.
#3. Business process optimization
Numerous employee interactions take place among employees when they are working in a large organization. Mobile apps can be effectively used to communicate, collaborate, manage, automate, and monitor processes at an organization.
In the last few years, it has become a common practice for organizations to create products (apps) to be specifically used within the company itself. It makes way for seamless communication and effortless collaboration even among employees at remote locations.
#4. More customer interaction and engagement
Thanks to mobile apps, you can interact and engage with users faster and better than ever. Whether users are working in an office, sitting at home, or chilling at some exotic beach, they can easily interact with your brand by just getting their smartphones out of their pockets.
Give users an app they can’t take their eyes off. Make sure it is rich in features, well-designed, and easy-to-use. When customers can seamlessly interact and engage with your brand, nothing can hinder its success.
#5. Gives you an edge over competitors
Whether or not you believe it, many small businesses still prefer the traditional form of marketing. Due to which many of them are unaware of the potential of mobile apps and consider them unnecessary. Thus, it makes sense to take full advantage of less competition.
Getting your business a mobile app will make you look more tech-savvy and credible to your potential customers in your demography. Mobile apps tend to be an excellent marketing and sales tool, which means you can educate people better about your brand and increase its recognition.
#6. Sales growth
Wondering how a mere mobile app can boost your business? Well, let me tell you that it can skyrocket your sales growth when used the right way. As you can easily contact all the users who have installed the app, it’s much easier to motivate them to get your services or make a purchase by push notifications, discounts, and promotional offers.
Due to busy schedules and hectic lifestyles, people want to save their time and prefer booking a table, making payments, contacting a vendor through their smartphones. Plus, an app offers the ease to make payments easily while sitting at home.
#7. Offers valuable business analytics
A business mobile app offers a lot of useful information that can accelerate your business growth by leaps and bounds. From telling which products your customers are buying the most to how much time they are spending on the app - one gets to know all the important information in one place.
It helps you understand the nature of your customers and vital information such as their interests, most used features, geolocation, and other interesting statistics. It enables you to understand customer preferences better so that you can come with features they want and take your business a notch higher. When used smartly, this information can also be used to provide a better user experience to customers.
#8. Acts as a great marketing tool
Mobile apps aren’t just limited to providing general information to users but they can be kickass marketing tools for your brand too. By running smart marketing campaigns, you can bring the right amount of attention, expand the customer base, and develop long-lasting relationships with your customers.
Brilliant marketing with your mobile app can help you develop reputation and credibility - that’s exactly what customers expect from their trusted brands.
#9. Cultivates customer loyalty
Integrating loyalty programs into a mobile app is a sure-shot way to get more installations. Make it a point to share useful promotions, discounts, or bonuses with them on the app itself. Not only, it will boost engagement but will also help you win their trust and loyalty for a lifetime.
Summing it up
Running a successful business is all about striving for development. If you’re also striving for success and considering to get an app for your business, get help from experts at Applify. Contact here for more details.
