AWS Marketplace GTM Playbook, powered by LaunchX
Understand how LaunchX helps ISVs accelerate AWS Marketplace growth, from listing setup to co-sell activation. Access playbooks that brief our solutions, capabilities, and offerings.
Simplify your AWS Marketplace journey
The cloud opportunity has shifted. Success now depends on how fast you can activate, scale, and monetize through AWS Marketplace. That’s why LaunchX exists.
To help SaaS products turn AWS marketplace listings into growth engines, not just digital storefronts. We simplify what’s complex: from listing readiness and co-sell activation to pipeline acceleration and partner alignment.
So you can focus on what matters, “selling smarter, moving faster, and winning bigger on AWS”.
The Marketplace is powerful, “but complicated”.
Listing your product is only the start. The real growth for your SaaS product on AWS marketplace requires:
- Navigating AWS listing processes and technical prerequisites.
- Building the right co-sell relationships and visibility.
- Aligning sales, marketing, and funding motions across teams.
LaunchX removes that friction. We help you launch right, grow fast, and stay aligned with AWS, every step of the way.
Access our playbook to launch your product on AWS Marketplace
It’s built from real GTM experience and proven partner frameworks that turn Marketplace listings into growth engines, not just storefronts. It’s everything you need to understand our process and how to collaborate effectively with us.
With this playbook, you’ll learn how to:
- Launch faster: Streamline AWS listing readiness and avoid the typical delays.
- Activate co-sell motion: Align your GTM with AWS programs and sales teams effectively.
- Differentiate your SaaS: Position your product for visibility and stronger Marketplace traction.
- Scale through partnerships: Unlock repeatable growth through AWS-aligned GTM strategies.
- Accelerate revenue: Transform Marketplace presence into qualified pipeline and customer wins.
It’s everything you need to understand our process and how to collaborate effectively with us.








