There are over 5 Million apps on Google Play Store and Apple app store. The competition is cut-throat and developers are ready to go to any extent to make their apps popular so that they can reach maximum people. They’re implementing unique strategies, launching various campaigns, and marketing their app on every platform.
Still, all of them don’t get the desired results!
According to the stats mentioned on a popular blog, over 72% marketers fail to find their target audience online. This means, most apps don’t reach to its intended users and go unnoticed.
You must learn an important lesson from this:
It doesn’t matter how much time or money you invest in the app promotion. Your strategy must be full-proof. That’s where you’ll get an edge over others.
Here are some proven mobile app marketing ideas that will fetch you the maximum output:
ASO
App store optimisation (ASO) is the best way to market your app in order to reach the target audience. The idea is to use the right keywords in your app’s content so that users can easily find it on the Apple app store or the Google play store.
Blogging
A well-written and carefully managed blog can fetch you great traffic, which you can use later to help download your app. So, having a blog that offers quality content is a good idea.
Marketing Website
A marketing website will let people know that your app exists and give them an idea of what your app looks like. Hence, having a marketing website is an effective way to promote your app.
Search Ads
A brilliant app marketing concept for the app industry. Bid for the right keywords and your app will always appear first whenever a user searches online.
Influencers & Celebrity Endorsements
You can also contact an influencer or a celebrity for the app promotion. There are great chances that seeing them using your app, might further generate interest in their followers.
Blog and Video Mentions
Approach bloggers and YouTubers to mention your app in their posts. There are many people out there who read blogs or stream videos online. You can attract great traffic this way.
Email Marketing
This marketing idea is bit old yet still effective. Purchase emails in bulk (say 50 - 100 Thousand) and send them to your target users. Even if only 10% of them respond and download your app, it will be a big accomplishment.
Demo Video
Yet another brilliant way to market your app is to create a demo video. Not only it will educate people about your app, but also inspire them to have a look once.
Social Media
The easiest way to promote your app for free is to reach a massive audience. You can go for paid advertising if you want quick results.
Traditional Advertising
Millions of people out there read the newspaper and watch TV on daily basis. Traditional advertising can be a great way to connect with them.
Word of Mouth
Word of mouth always works. It doesn’t even require much investment. Keep offering good services and take care of your customer needs. They’ll bring more users in return.
Conclusion
It is extremely important for a feature-rich app to reach the right audience. Hence, it’s important to come up with unique and efficient ways to market your app. Only then, you can get the best results.
We hope this blog post will help you achieve the best results. For more guidance, you can refer to our ultimate app marketing cheatsheet, which has some of the best ways to promote your app so that it reaches the maximum audience.
